Companies of the world, pay attention. These are your future customers.
Pay attention not just to the fact that they’re online, but what they’re doing and how. Pay attention to how integrated their physical space is with their infospace, and how relational their infospace has become. They bounce between applications, they earn and spend “virtual” money in massive multiplayer environments. They live in this place.
And your cute little web-widgets that *might* be finished at the end of their 3-5 year development programs are going to feel to them about as sophisticated and useful as a tire swing feels to a circus acrobat.
Todayâ€™s American teens live in a world enveloped by communications technologies; the internet and cell phones have become a central force that fuels the rhythm of daily life.
The number of teenagers using the internet has grown 24% in the past four years and 87% of those between the ages of 12 and 17 are online. Compared to four years ago, teensâ€™ use of the internet has intensified and broadened as they log on more often and do more things when they are online.