Comments on: The Deep Dive, 10 Years Later http://www.inkblurt.com/2009/06/02/the-deep-dive-10-years-later/ User Experience, Information Architecture & Other Obsessions Thu, 22 Jul 2010 15:30:51 -0600 hourly 1 http://wordpress.org/?v=3.0 By: Julie Gabrielli http://www.inkblurt.com/2009/06/02/the-deep-dive-10-years-later/comment-page-1/#comment-62010 Julie Gabrielli Thu, 30 Jul 2009 15:27:13 +0000 http://www.inkblurt.com/?p=705#comment-62010 Great capture of the best lessons of this video. I agree that the actual cart hasn't stood the test of time -- but they only had a few days to come up with something, after all. It's the best thing I've seen that vividly shows "process," a word that puts most people to sleep but is so critical to a successful project. I like showing this to project teams and clients, b/c it's a great illustration of team diversity and dynamics for innovation. When I was a faculty advisor to the University of Maryland's Solar Decathlon team (LEAFHouse), we showed it a few times to the students. The optimism and sense of possibility are contagious. As a long-time green architect, this sort of collaboration is still all too rare. You really say it well -- it's hard work to make room for this kind of work. To that I would add -- it's the best way to do it if you want real innovation and change. Great capture of the best lessons of this video. I agree that the actual cart hasn’t stood the test of time — but they only had a few days to come up with something, after all. It’s the best thing I’ve seen that vividly shows “process,” a word that puts most people to sleep but is so critical to a successful project.

I like showing this to project teams and clients, b/c it’s a great illustration of team diversity and dynamics for innovation. When I was a faculty advisor to the University of Maryland’s Solar Decathlon team (LEAFHouse), we showed it a few times to the students. The optimism and sense of possibility are contagious.

As a long-time green architect, this sort of collaboration is still all too rare. You really say it well — it’s hard work to make room for this kind of work. To that I would add — it’s the best way to do it if you want real innovation and change.

]]> By: Catus Lee http://www.inkblurt.com/2009/06/02/the-deep-dive-10-years-later/comment-page-1/#comment-61106 Catus Lee Tue, 09 Jun 2009 00:06:12 +0000 http://www.inkblurt.com/?p=705#comment-61106 Andrew, I think the lesson is still valid. The low adoption of Deep Dive and Design Thinking, IMHO, is that they requires people to really think and use their brain. Executives want turnkey systems, in other words, "just give me the results without me paying efforts", any approach that requires real engagement will not be really popular. (Look at Systems Thinking.) For the shopping cart. Yes, it is not popular. However, similar versions (reduced size and capacity) have been working in Japanese supermarkets for over 15 years. (Not sure if IDEO knew that.) So, it's a matter of market environment and timing for the product the thrive or die. Here in Hong Kong, I enjoy using that type of cart much more that the traditional one, and without the need to leave the cart at the end caps. :) Andrew,

I think the lesson is still valid. The low adoption of Deep Dive and Design Thinking, IMHO, is that they requires people to really think and use their brain. Executives want turnkey systems, in other words, “just give me the results without me paying efforts”, any approach that requires real engagement will not be really popular. (Look at Systems Thinking.)

For the shopping cart. Yes, it is not popular. However, similar versions (reduced size and capacity) have been working in Japanese supermarkets for over 15 years. (Not sure if IDEO knew that.) So, it’s a matter of market environment and timing for the product the thrive or die.

Here in Hong Kong, I enjoy using that type of cart much more that the traditional one, and without the need to leave the cart at the end caps. :)

]]> By: Andrew http://www.inkblurt.com/2009/06/02/the-deep-dive-10-years-later/comment-page-1/#comment-60984 Andrew Wed, 03 Jun 2009 00:18:51 +0000 http://www.inkblurt.com/?p=705#comment-60984 @steve Thanks ... and I was jealous too, frankly. But in 1999 I remember thinking "we can make our agency even cooler than this!" Ah... the innocence of youth. @steve
Thanks … and I was jealous too, frankly. But in 1999 I remember thinking “we can make our agency even cooler than this!” Ah… the innocence of youth.

]]> By: Steve Portigal http://www.inkblurt.com/2009/06/02/the-deep-dive-10-years-later/comment-page-1/#comment-60981 Steve Portigal Tue, 02 Jun 2009 22:29:12 +0000 http://www.inkblurt.com/?p=705#comment-60981 Andrew - this is so articulate and convincing. I was doing similar work at a small agency at the time and we saw the fakery and at the same time were sick with jealousy, so it's hard to be as as objective as you were. I really like this post! Oh, and in terms of the solution itself, check out http://www.portigal.com/blog/there-is-nothing-new-under-the-rising-sun/ Andrew – this is so articulate and convincing. I was doing similar work at a small agency at the time and we saw the fakery and at the same time were sick with jealousy, so it’s hard to be as as objective as you were. I really like this post!

Oh, and in terms of the solution itself, check out http://www.portigal.com/blog/there-is-nothing-new-under-the-rising-sun/

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