Email: “ah” at andrewhinton.com   |   LinkedIn: Profile.

I’m an information architect at The Understanding Group (TUG), and the author of a book about Understanding Context. For more of my information strewn about the web, see the links housed at, andrewhinton.com.

I’ve been designing information systems in one way or another since the early 90s. Previously, I’ve been a Principal User Experience Architect at Macquarium, a Lead Information Architect at  Vanguard, and the IA director at a pre-dot-bomb agency called Symetri.  I’ve had the pleasure of working with clients large and small, including big-box retailers, manufacturers, financial services companies, and non-profits.

I tend to speak at a few events each year, some of which are listed on my Lanyrd profile; and I’ve written some articles & book chunks here and there. For a sort-of-complete list of these and other bits, see my “Writings” page.

I’m a proud member of the information architecture community, helping (in a small way) to start the Information Architecture Institute, and serving on its board as both a director and an advisor.

I’m also a dad, a husband, and subject to the rule of a Boston Terrier named Sigmund. I have had a couple of “past lives” as a writer of poetry and fiction (literary journals, MFA, etc.) and semi-committed academic.

I’ve lived in a number of places like Philadelphia, Louisville, and Greensboro, NC. In 2014 we moved back to Atlanta, where I was born and raised. We have a house in a wonderful, diverse neighborhood called Jefferson Park. Sigmund loves the back yard.

Disclaimer: while I do write about my profession here, this is still a general purpose blog where I may write about all kinds of things. These are my views alone and they don’t represent those of my employer, family, friends or pets.