Users Don’t Have Goals

My talk for Interaction 12 in Dublin, Ireland.

Another 10-minute, abbreviated talk.

You can see the video on Vimeo.

  • http://mauvyrusset.com/ Richard Dalton

    Nice presentation Andrew, I wish I could have seen it live!

    I think your point is that there are a lot of “things” above the *task* level that affect the context of the user? If so, I very much agree.

    I started to explore this a few years ago with this diagram:
    http://mauvyrusset.files.wordpress.com/2008/04/contextofux.pdf

    But now that I look at it again, I find the “about the situation” cloud lacking – it needs more context (ha ha) to account for the problem the user is trying to solve (consciously or subconsciously) and for the emotions the user is having about the situation.

  • http://www.joelamantia.com Joe Lamantia

    Hmm. Seems a core insight is that product-making cultures tend to make products that reflect their own worldviews, rather than that a misplaced focus on goals leads to irrelevant experiences [though this is also true]. I think there’s lots of opportunity for the typically outstanding inkblurt take on this topic – and I’m too lazy to take it on at the moment :)